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10 Things to Run Your E-commerce Website Efficiently
08 Aug,2019
The e-commerce business is flourishing and the blossoming trajectory of e-commerce is said to accelerate further. The revolution in e-commerce has set many successful business models that are not only successful but intriguing many business owners to venture into.
The e-commerce business is flourishing and the blossoming trajectory of e-commerce is said to accelerate further. The revolution in e-commerce has set many successful business models that are not only successful but intriguing many business owners to venture into.
The retail sector has been completely changed due to the success of e-commerce and changing consumer behavior. Many including small business owners are joining this bandwagon. On the contrary, there are small e-commerce business owners those are unable to get good deals from the e-commerce business. To help them, here we have come up with the following 10 ways to run e-commerce business more efficiently without losing either your customers or business. And, to run the business more securely.
1. E-Commerce Website Update
Website is an important aspect and interfaces for companies. When it comes to e-commerce, the website is essential to reach customers and doing business. In a business point of view, it must be updated in regular interval to check any sort of venerable attacks. The latest security patches must be implemented to protect front-end and backend. Small businesses are venerable to attacks and hacking as they take the security aspect lightly without knowing the magnitude of cyber attacks and threats. It is recommended to invest a decent amount of budget on the security factors that protect the website and the data. These measures are essential to check any kind of attack.
2. Use SSL Certificates for Website (HTTPS)
An online business needs much more attention regarding cybersecurity. Business owners could move to Secure Sockets Layer [SSL] to make their e-commerce websites more secure. Customers’ data and their transactions activities must be protected. SSL help to keep the data activities remain private and secure between web server & browsers. Financial transactions are sensitive things for customers as well as to the business owners. SSL (https) will be more secure and it will safeguard customers’ data and transactions. Moreover, it will build trust for your online store.
3. Go for Trusted E-Commerce Platform
Trusted E-commerce platform means the e-commerce store and business in safe hands. It is recommended for the business owners to have their store on SaaS platforms like Shopify or Big Commerce. Building e-commerce sites on these platforms are easy and the owners can easily get the support over any kind of issues to resolve. With these trusted platforms the online store will be secure and protected.
4. PCI DSS compliant Online Store
Payment Card Industry Data Security Standard (PCI DSS) is what the business owners must consider for their online business, especially for e-commerce domains. Customer’s data is important and there are stringent laws, so business owners need to take the right measures to protect themselves from these legislations. In order to have peace of mind, the online store (website) must be PCI DSS compliant. Payment integration is the core when it comes to e-commerce site so companies rely on payment integrators for successful transactions as well as to deal with the critical payment data issues. These integrators will not let the data stored on the website, which makes the job of e-commerce owner much easier and safer.
5. Secure Passwords
Password or digital locks are crucial for the e-commerce business. E-commerce business owners need to check and change their passwords every 6 months to make their store more secure and protected. Of late, many specifications and instructions are being used to generate passwords for online use. It is recommended following these instructions and adding a few other features into the pattern of the password to make it complex to crack. Password is everything for the customers as well as for the companies; it is the pathway for hackers to enter. So it must be strong and needs to be altered at regular intervals.
6. Use Fraud Protection Tools
E-commerce owners need to be cautious with online activities related to their business. It is tedious for the owners to keep a tab on every activity in their online business. There is a fair chance of fraudulence in online business, which needs to be dealt with strongly. The tools like AVS (address verification system) and Kount could be used to check the fraudulence. It is a must for the owners to have fraudulent prevention activities and strong verification process before closing a deal or completing the order process on e-commerce sites. Owners must follow the pattern to know the fraudulence activities to safeguard the online business.
7. Company Identity [Trade Mark & Logo]
Business owners must protect their identity and logo by having registered for trademarks. This applies to e-commerce websites too. The logo is the unique identity of the brand and the owners must trademark it so that it would not be copied or not used by others. The company name and logo must be trademarked by following the proper procedure as suggested by the law and business practice experts. Trademark attorneys could help the businesses to register for trademarks.
8. Use Right Technology Skill Set
The E-commerce business is purely depending on the internet and online sales. The technology advancement has had an impact on the e-commerce business. Leveraging technologies have been transforming the way to present the products before the customers and help them get the right deal. On the contrary, tech-savvy or digitally aware customers do follow various parameters to identify the lowest price products online in the e-commerce space.
New opportunities have been emerged due to the advancement of e-commerce technologies. These are useful for both customers and e-commerce business owners. The business needs to be advance and adopt the latest technologies to implement in order to remain competitive in the race.
Many businesses fail in the e-commerce space because of the lack of right technologies. And, it is also equally important for the business owners to update with the current technology trends that are getting better sales and response.
There are many platforms are available to launch an e-commerce website or mobile app. But, the experts in e-commerce could only guide the business owner to choose the right platform and technology for their business. It is recommended for e-commerce business owners to consult with the right consultants and software companies to get know the right technologies and the current trends for their e-commerce business.
9. User Feedback / Invest in Latest Technologies (Innovation)
The shopping experience of customers on the e-commerce portal or mobile apps is crucial for the business to survive in this competitive world. Personalization is the latest mantra for customer retention and revenue generation. According to a survey, 78 percent of the customers will not consider the offers that are not personalized.
Many companies have been investing a huge amount of money on the latest technologies including innovation to know the behavior and spending pattern of the customers. User experience in other words – shopping experience – is vital. Thus, companies need to use the technologies to get feedback from the customers on a regular interval.
Business owners are aiming to get the right insight by implementing the Big Data, which could be useful in capturing the right volume of data over the customer's actions performed on the internet. The analytics on consumer behavior patterns, trends and affinities could be presented in data visualization using leveraging technologies like Artificial Intelligence (AI) and Machine Learning (ML).
The data visualization will represent the important KPIs like customer’s desire and expectations. This could be useful for e-commerce business owners to drive their business and gain the attention of their customers.
These technologies – Big Data, Artificial Intelligence, and Machine Learning are useful to cater to better support and services to customers.
10. E-Commerce Mobile Apps
This is the era of M-Commerce. E-Commerce mobile apps are considered as the latest trends in the e-commerce domain due to the high smartphone penetration across the world. Consumer’s behavior has been changing and they are switching to mobile apps for online activities. Of late, the mobile-oriented shopping experience is crucial for e-commerce business. Business owners are concentrating on equipping technologies with mobile-friendly virtues.
Mobile apps are useful to continually engage with customers and to generate sales. E-commerce companies have been providing many offers to their customers – royalty, cashback, vouchers, etc., Business owners also need to focus on the latest technologies in the mobile apps domain for the better consumer shopping experience.
Mobile users can get an immense shopping experience through the implementation of technologies like Augmented Reality (AR) and Virtual reality (VR). These technologies will help customers to emotionally connect with the products and their shopping experience.
There are various other ways to run an e-commerce business efficiently. Based on the business model and present, the right kind of technologies could be used to get the desired results. The key mantra to be on the race is to use the right technologies to gain customers confidence and providing them a better shopping experience.
For any questions over the e-commerce business and technologies, please feel to contact us at speak@quocent.com. Follow us on Facebook, Twitter & LinkedIn.
The e-commerce business is flourishing and the blossoming trajectory of e-commerce is said to accelerate further. The revolution in e-commerce has set many successful business models that are not only successful but intriguing many business owners to venture into.
The retail sector has been completely changed due to the success of e-commerce and changing consumer behavior. Many including small business owners are joining this bandwagon. On the contrary, there are small e-commerce business owners those are unable to get good deals from the e-commerce business. To help them, here we have come up with the following 10 ways to run e-commerce business more efficiently without losing either your customers or business. And, to run the business more securely.
1. E-Commerce Website Update
Website is an important aspect and interfaces for companies. When it comes to e-commerce, the website is essential to reach customers and doing business. In a business point of view, it must be updated in regular interval to check any sort of venerable attacks. The latest security patches must be implemented to protect front-end and backend. Small businesses are venerable to attacks and hacking as they take the security aspect lightly without knowing the magnitude of cyber attacks and threats. It is recommended to invest a decent amount of budget on the security factors that protect the website and the data. These measures are essential to check any kind of attack.
2. Use SSL Certificates for Website (HTTPS)
An online business needs much more attention regarding cybersecurity. Business owners could move to Secure Sockets Layer [SSL] to make their e-commerce websites more secure. Customers’ data and their transactions activities must be protected. SSL help to keep the data activities remain private and secure between web server & browsers. Financial transactions are sensitive things for customers as well as to the business owners. SSL (https) will be more secure and it will safeguard customers’ data and transactions. Moreover, it will build trust for your online store.
3. Go for Trusted E-Commerce Platform
Trusted E-commerce platform means the e-commerce store and business in safe hands. It is recommended for the business owners to have their store on SaaS platforms like Shopify or Big Commerce. Building e-commerce sites on these platforms are easy and the owners can easily get the support over any kind of issues to resolve. With these trusted platforms the online store will be secure and protected.
4. PCI DSS compliant Online Store
Payment Card Industry Data Security Standard (PCI DSS) is what the business owners must consider for their online business, especially for e-commerce domains. Customer’s data is important and there are stringent laws, so business owners need to take the right measures to protect themselves from these legislations. In order to have peace of mind, the online store (website) must be PCI DSS compliant. Payment integration is the core when it comes to e-commerce site so companies rely on payment integrators for successful transactions as well as to deal with the critical payment data issues. These integrators will not let the data stored on the website, which makes the job of e-commerce owner much easier and safer.
5. Secure Passwords
Password or digital locks are crucial for the e-commerce business. E-commerce business owners need to check and change their passwords every 6 months to make their store more secure and protected. Of late, many specifications and instructions are being used to generate passwords for online use. It is recommended following these instructions and adding a few other features into the pattern of the password to make it complex to crack. Password is everything for the customers as well as for the companies; it is the pathway for hackers to enter. So it must be strong and needs to be altered at regular intervals.
6. Use Fraud Protection Tools
E-commerce owners need to be cautious with online activities related to their business. It is tedious for the owners to keep a tab on every activity in their online business. There is a fair chance of fraudulence in online business, which needs to be dealt with strongly. The tools like AVS (address verification system) and Kount could be used to check the fraudulence. It is a must for the owners to have fraudulent prevention activities and strong verification process before closing a deal or completing the order process on e-commerce sites. Owners must follow the pattern to know the fraudulence activities to safeguard the online business.
7. Company Identity [Trade Mark & Logo]
Business owners must protect their identity and logo by having registered for trademarks. This applies to e-commerce websites too. The logo is the unique identity of the brand and the owners must trademark it so that it would not be copied or not used by others. The company name and logo must be trademarked by following the proper procedure as suggested by the law and business practice experts. Trademark attorneys could help the businesses to register for trademarks.
8. Use Right Technology Skill Set
The E-commerce business is purely depending on the internet and online sales. The technology advancement has had an impact on the e-commerce business. Leveraging technologies have been transforming the way to present the products before the customers and help them get the right deal. On the contrary, tech-savvy or digitally aware customers do follow various parameters to identify the lowest price products online in the e-commerce space.
New opportunities have been emerged due to the advancement of e-commerce technologies. These are useful for both customers and e-commerce business owners. The business needs to be advance and adopt the latest technologies to implement in order to remain competitive in the race.
Many businesses fail in the e-commerce space because of the lack of right technologies. And, it is also equally important for the business owners to update with the current technology trends that are getting better sales and response.
There are many platforms are available to launch an e-commerce website or mobile app. But, the experts in e-commerce could only guide the business owner to choose the right platform and technology for their business. It is recommended for e-commerce business owners to consult with the right consultants and software companies to get know the right technologies and the current trends for their e-commerce business.
9. User Feedback / Invest in Latest Technologies (Innovation)
The shopping experience of customers on the e-commerce portal or mobile apps is crucial for the business to survive in this competitive world. Personalization is the latest mantra for customer retention and revenue generation. According to a survey, 78 percent of the customers will not consider the offers that are not personalized.
Many companies have been investing a huge amount of money on the latest technologies including innovation to know the behavior and spending pattern of the customers. User experience in other words – shopping experience – is vital. Thus, companies need to use the technologies to get feedback from the customers on a regular interval.
Business owners are aiming to get the right insight by implementing the Big Data, which could be useful in capturing the right volume of data over the customer's actions performed on the internet. The analytics on consumer behavior patterns, trends and affinities could be presented in data visualization using leveraging technologies like Artificial Intelligence (AI) and Machine Learning (ML).
The data visualization will represent the important KPIs like customer’s desire and expectations. This could be useful for e-commerce business owners to drive their business and gain the attention of their customers.
These technologies – Big Data, Artificial Intelligence, and Machine Learning are useful to cater to better support and services to customers.
10. E-Commerce Mobile Apps
This is the era of M-Commerce. E-Commerce mobile apps are considered as the latest trends in the e-commerce domain due to the high smartphone penetration across the world. Consumer’s behavior has been changing and they are switching to mobile apps for online activities. Of late, the mobile-oriented shopping experience is crucial for e-commerce business. Business owners are concentrating on equipping technologies with mobile-friendly virtues.
Mobile apps are useful to continually engage with customers and to generate sales. E-commerce companies have been providing many offers to their customers – royalty, cashback, vouchers, etc., Business owners also need to focus on the latest technologies in the mobile apps domain for the better consumer shopping experience.
Mobile users can get an immense shopping experience through the implementation of technologies like Augmented Reality (AR) and Virtual reality (VR). These technologies will help customers to emotionally connect with the products and their shopping experience.
There are various other ways to run an e-commerce business efficiently. Based on the business model and present, the right kind of technologies could be used to get the desired results. The key mantra to be on the race is to use the right technologies to gain customers confidence and providing them a better shopping experience.
For any questions over the e-commerce business and technologies, please feel to contact us at speak@quocent.com. Follow us on Facebook, Twitter & LinkedIn.
Take a closer look
See for yourself how our ERP and CRM Solutions help your business grow.
Learn More